Posted on May - 08 - 2010
Social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year was one of the big take aways from the most recent edition of the Small Business Success Index™ (SBSI). This third wave of the report, sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business reports that small business are mainly using social media to identify and attract new customers.
Social Media is a Call to Action and not just a Buzzword
If you use social media in any way for your small business you are probably saying “heck yeah” to that confirmation which you have known about for a while. Many small b
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Posted on May - 05 - 2010
These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks. Whether you’re fan of Facebook or not, it has fast become ‘the’ social media tool that your business apparently ‘needs’ to be on. But how effective could Facebook actually be for your business? Sur
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Posted on May - 01 - 2010
All businesses have times when throughput isn’t as it was or prospects simply aren’t as receptive to their calls as they had been in the past. Increasing sales figures and profits can often be followed by falls unless there is a constant focus on what is expected by customers and offered by competitors and a business modifies what it does accordingly. The difficulty for smaller businesses is that despite being agile and responsive to market trends they can equally become reluctant to change a ‘winning formula’. This can be the case if there has been success for a period of time but the figures are starting to point to problems.
The following 10 tips are aimed at business owners who, when they look objectively at their business, and it might just be one part of their operations, they know that things aren’t as they have been or should be. The first thing they must do though is recognise the fact that there is an issue and be willing to do something about it. It’s at t
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Posted on May - 01 - 2010
The Promotion
Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.
In order to encourage as many people as possible to purchase a gelato within that hour Giapo provided a prize draw where the main prize was a month of free gelatos.
To enter the prize draw an entrant had to complete the online entry form and purchase a gelato between 3pm and 4pm on the 25th April.
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