Posted on September - 29 - 2010
Just what you’ve been waiting for: A one-stop newsletter shop
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Communicating with your customers on a regular basis is one of the most fundamental things you can do in business, but it’s difficult to do well without the right tools.
It’s easy to simply trust that your customers will keep coming back to you if they’ve had a good experience or received good value for money from you. However, ensuring you get repeat business isn’t always as simple as that. Sending a newsletter is simple and cost-effective way of staying in touch with your valuable customer base.
Making the decision to send a business newsletter is one thing, but putting it into practice and getting the best bang for your buck is another thing entirely. There’s simply no point in going to the effort of sending a newsletter to your customers if it is poorly written, contains type errors and grammatical mistakes, or looks amateur. These are brand-conscious times and a substandard newsletter will reflect badly on your business.
So, how do you make the most from your business newsletter? The solution is very simple, Newsletters Limited can help. They will project manage every aspect of your newsletter – from the research and interviews for the stories, through to the design, production and delivery.
“We spend a great deal of time getting to know you and your business and we make sure we understand the technical side of what you do as well as your key marketing messages. We then present the information in a way that will appeal to your customers and ensure repeat business and referrals,” says managing director, Marie Fitzpatrick.
Marie says that during the course of their relationship with your business, the staff at Newsletters Limited get to know your business and it’s communication requirements so well that they often become an integral part of your marketing and communications team. “We can be a very valuable extension to your team,” explains Marie. “Most small and medium-sized businesses don’t have the capacity to employ dedicated marketing specialists, and we work with you to help you grow your business. We’ve got everything you need, right here, under one roof.”
Understanding the audience is critical to the success of your business newsletter: Who is the newsletter going to? Is the information useful and relevant? And most importantly – are they going to want to read it? Marie believes that it’s only possible to get the most from your newsletter once you have carefully considered these questions. Once you have an understanding of the audience for your newsletter, you’ll be in the right place to decide on what it should contain and how it should look. Marie adds that, because Newsletters Limited can manage every aspect of a newsletter in-house, it’s easier to get it out on time looking great. “We are a one-stop-shop. You don’t have to go to a writer, then a designer, then a printer – we do it all and make the process simple, fun and cost effective.”
Meeting those dreaded deadlines is never an issue when you work with Newsletters Limited. “We often call ourselves professional naggers, because it’s our job to worry about deadlines and we work hard to make sure they are met,” says Marie. “We aim to take the pressure of producing a newsletter out of the equation – all you need to do is give us some story ideas and check the proof at the end, we’ll take care of all the stuff in the middle.”
Marie’s Top 10 Tips for Business Newsletters:
- Choose an interest-grabbing title – first impressions count.
- Include a mix of fun, informative and sale-focused content.
- Keep a consistent look and feel.
- Include your customers in content (e.g. case studies).
- Make it interesting.
- Provide incentive for readers – use competitions and giveaways.
- Keep it short – avoid too much detail.
- Get feedback – is it doing its job?
- Consider the medium – digital or hard copy or both?
- Distribute to the right people – customers, stakeholders, others?
Newsletters Limited
PO Box 17078 Wellington 6147 P 0800 10 90 90 E marie@newsletterslimited.co.nz www.newsletterslimited.co.nz Facebook: http://www.facebook.com/NZNewsletters
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